Short "what is niche market" definition

Niche market is a focused, targetable portion, piece of a market.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.

For instance, instead of offering cleaning services, a business might establish a niche market by specializing in blind cleaning services.

Why should you bother to establish a niche market? Because of the great advantage of being alone there; other small businesses may not be aware of your particular niche market, and large businesses won't want to bother with it.

The trick to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.

aka: Market niche, niche marketing, niche business.

Common Misspellings: Nieche market, nihce market.

Example: Establishing a niche market give you the opportunity to provide products and services to a group that other businesses have overlooked.

To learn more about niche markets visit niche makers forum and community for niche finding and linking and other interesting resources.

What is niche marketing, another try

Niche Marketing can be a confusing subject for new bloggers and affiliate marketers. They want to know how to make money online, though waste a lot of time because they did not get the answers to what niche marketing is and how it can help you make money online.

What is Niche Marketing ?

Niche Marketing is a concentrated form of targeted your prospects based on interests and smaller groups. That is it! Niche Marketing is simply connecting with people based on what they like. It also involves what information, services or products you have to offer these target markets. You should also consider the most popular interests within each smaller group.

EXAMPLE #1: You like Running and I prefer Aerobics.
EXAMPLE #2: Group one likes Video marketing and group two likes Field marketing.

Each example has two solid niches, but are they the most competitive for me at this time? All four are major keyword terms and could take quite a while to produce the results I need to make money. On the other hand, I could use those competitive keywords and rock my niche.

Did you notice that those examples are actually sub-topics of Exercise and Marketing?

Niche marketing is taking that general interest and breaking it down into sub-interests that are called niches. We can also have sub-niches for each and this helps us to become even more targeted in reaching the right people. Sometimes a sub-niche is the most competitive interest because the niche topic is too broad. In the case of Running vs Aerobics, I may not consider it cost or time effective to market those niches. I might prefer to tackle those markets through sub-niches.

Example #1 - Focus On Two Sub-Niches:

WALKING -> Do they prefer to walk outside or use a tread mill?
WALKING -> Do they walk fast or slowly?
AEROBICS -> Do they prefer high impact or low impact.
AEROBICS -> Do they like stepper or floor routines?

Example #2 - Focus On Three Sub-Niches:

VIDEO MARKETING -> Do they like making tutorials, recording themselves or a business?
FIELD MARKETING -> Do they contact people they know, get referrals or talk to strangers?

They key to niche marketing is knowing “how to”:

1) How to find your niche .
2) How to break your niche down to the most competitive interest groups.
3) How to use the sub-niches for content and geo targeting.
4) How to market your niche.
5) How to monetize your niche .
6) How to monetize(make money) in adSense

There you have your answer to what is niche marketing?

Niche Marketing is one of the easiest and most effective strategies for communicating with your target markets. Whether you want to make money with affiliate programs, monetize your blog in other ways or have a business to market, niche marketing is a cost effective and money making methods that you should use. The next step is to move forward with how to find your nich e!